Maribel Koella, CCIM, SIOR, FRICS, CRE

NAI Director

NAI Koella RM Moore
Knoxville, Tennessee 37923
United States

+1 865 250 9001
+1 865 250 9001 vCard Print


Industrial, Investment, Development, Land, Advisory / Consulting, Buyer Representation, Multifamily

Scope of Experience

As Director of NAI Koella | RM Moore, Maribel is a driving force behind Knoxville’s leading commercial real estate firm. She derives distinct satisfaction from finding creative ways to negotiate solutions to seemingly impossible challenges, and has assembled much of the resources needed to set our firm apart. Maribel's SIOR, CCIM, FRICS and CRE designations, together with the firm’s association with NAI Global, create an unparalleled international network of professionals and research capabilities. 

Her background of overcoming barriers, including becoming the first female appraiser for the Tennessee Veteran’s Administration and the first female Industrial SIOR in Tennessee, has served Maribel well in establishing her commitment to the highest levels of ethics, professionalism, and service to her clients. Furthermore, her attainment of membership in the prestigious Counselors of Real Estate (CRE) organization highlights her skills at providing strategic counseling to clients. Maribel's advice is grounded in her broad range of proficiencies in commercial real estate, project conceptualization, and development, as well as investment experience. 

Her expertise allows her to envision and evaluate options, advocate on behalf of her client’s interests, and develop winning strategies aligned with their business aims. 

Below is a sampling of Maribel’s counseling activities: 

  • Commercial property sales and transaction disputes 
  • Lease negotiations and disagreements 
  • Corporate real estate acquisition, sales, and development issues 
  • Workout counseling - Non-profit lease negotiation, property purchases and sales, evaluation of and strategic response to real estate donations 
  • Portfolio evaluation and investment recommendations 
  • Litigation support on real estate issues including expert witness testimony 
  • Complex commercial real estate valuation issues

Background & Experience

1983 to present 

  • NAI Knoxville, Knoxville, TN 
  • Owner/Broker, CCIM, SIOR


  • First woman CRE in Tennessee (1 of 12 CREs in the state) 
  • First woman Chair, NAI Global Leadership Board (representing 5,000 members worldwide) 
  • First – and still only – female Industrial Designated SIOR in Tennessee 
  • First female Appraiser for the Tennessee Veteran’s Administration CCIM Impact Award, 2014 
  • Real Estate Forum's Women of Influence Recipient, 2013 
  • March of Dimes, Commercial Real Estate Industry Award, 2012 
  • CoStar Power Broker, 2010 
  • NAI Global, Chairman Award in Secondary Markets, 2009 
  • NAI Global, Member of the Year, 2008 
  • NAI Global Eagle Award, 2008 
  • Girl Scouts, Woman of Achievement, 2006 
  • United Way of Sevier County, Pillar’s Society, 2003 
  • Isaac Anderson Society – Maryville College, 2002 
  • YMCA Camp Montvale Volunteer of the Year Award, 2001


  • Education: BA in Business Administration, University of the Americas, Mexico City, Mexico SIOR
  • Society of Industrial and Office Realtors CCIM
  • Certified Commercial/Investment Member CRE
  • Counselors of Real Estate RICS
  • Fellow, Royal Institute of Chartered Surveyors Strategic Coach (1998 – present)
  • Certified General Real Estate Appraiser License (currently inactive)
  • Owner/Broker - NAI Knoxville, Knoxville, TN - 1983 to present

Professional Associations & Designations

  • Knoxville Metropolitan Airport Authority Board of Commissioners, KMAA, Board Member, 2014 – present
  • NAI Global Leadership Board, Chair, 2012 Technology Committee Chair, 2020, Board Member, 2010-2012
  • Knoxville Chamber of Commerce, Board Member, 2010-2012
  • Smoky Mountain Tremont Institute, Board Member, 2006-2011
  • Smoky Mountain Convention & Visitors Bureau, Board Member, 1993-2011
  • National Parks Conservation Association, Board Member, 2006-2008
  • Knoxville Chamber Workforce Development Education, Chair, 2010-2012
  • East Tennessee Economic Development Authority, ETEDA, Board Member, 2006 Jobs Now Campaign, Co-Chair, raising $10,547,650 for 2003
  • East Tennessee Foundation, Board of Directors, 2003-2009
  • Tuckaleechee Cove Advisory Board, 1994-2003
  • YMCA, Camp Montvale, Board Member, 1998-2003
  • Pellissippi State Community College Foundation, Director, 1991-1994
  • Blount County Chamber of Commerce, Board Member, 1987-1992
  • Urban Land Institute, Knoxville Chapter
  • Member Executive Women’s Association
  • Member Blount County Chamber of Commerce
  • Member Oak Ridge Chamber of Commerce
  • Member Knoxville Board of Realtors
  • Supporter Covenant Hospital Leadership Academy
  • 2014 Plan East Tennessee
  • Knoxville Chamber of Commerce
  • Member University of Tennessee Associates, 2001-2004
  • Leadership Knoxville, Class of 2001
  • Leadership Blount, Class of 1992

Strategic Clients

  • Aluminum Company of America
  • BASF
  • Consolidated Freightways
  • Girl Scouts of America
  • Levi Strauss
  • Mastercraft Boat Company
  • Northrop Grumman
  • Pilot Travel Centers
  • Rubbermaid
  • Ruby Tuesday
  • Second Harvest
  • Toyota Tsusho
  • United Parcel Service
  • United States Postal Service
  • Yellow Freight
  • Denso